Total Clicks

1.35K

Total Impressions

120K

Average CTR

1.1%

Average Position

28.3

Project Overview

Novocastrian Driver Training is a local business based in Newcastle, NSW. They are providing driver training to aspiring drivers in NSW. They are functional since 2006 and have successfully been providing driving lessons in Newcastle and adjacent areas.

In spite ofits success over the years, Novocastrian Driver Training sought to grow its brand awareness andincrease its clientele by creating a more solid local online presence.

Novocastrian approached us for assistance in improving their local online presence in search engine results. Their foremost aim was to increase entire organic traffic so that the number of leads gets the required boost that comes through their website.

Astonishingly, they have witnessed a 200% increase in Goal Conversions in the first month itself.

Execution

At first, we discussed what their target was, for both the long and short term. Subsequently, we devised a plan for the ROI that Novocastrian wanted to achieve from their marketing activity. By allowing us to plan what marketing strategies and local SEO best practices needed execution, they helped their own cause.

The preliminary and the most vital step was to bring forth an in-depth SEO audit to measure what state of SEO health their website was in. We were then able to generate a modified local SEO strategy to handle the issues highlighted, based on the following three segments:

• We analyze their website and target keywords.
• We analyze their competitor’s strategy.
• We prepare better content to beat the competitors.

Results

As a consequence,in the SEO activities that we accomplished, there has been an increase in the number of keywords that are ranking.

86% upsurge in Search Visibility in the first 4 months itself!

Keywords that were previously ranking saw a positive development in their positions in SERPs ultimately leading to arise in inquiries not only through the website but also by phone.

The progress in organic traffic meant that there was also an efflux in goal conversions. The positive impressions of the keyword rankings have bettered the number of impressions the website had in SERPs. Thus, it can be concluded that the Novocastrian Driver Training website is made visible to a higher number of audiences growing the chances of cumulative clicks through to the site.

We offer tailor-made local online expansion vital support packages. To determine further how iSquad Solutions can help with your online marketing activities such as Search Engine Optimization contact us today.

Testimonials

Learn it from the Horse’s Mouth

We have so far worked on more than 975 projects and all of them were sheer successes. However, it is always more believable if you get to know the success stories of the clients directly from them.

"A methodical incorporation of all the latest technologies has enabled me to progress multiple times in my business digitally. Guys from iSquad have been highly knowledgeable and friendly people who gave an impressive transformation to my website alongside making my business move a step ahead.""

Umesh

"Voicing my real story helped me in taking my business headlong. iSquad helped me in managing my business which heavily depended on social media. They helped me strategize and cater to the right set of audiences. This way I could see my profit margins improving."

David

"Experiencing such effective client support and performance at this rate was highly impressive. My website visibly gained momentum once I’d started working with iSquad. Happy with their work."

Nitin

"My website rankings have improved substantially after I had started to work with iSquad. I have a local e-commerce website which I started 5 years ago. But my profit margins were dwindling and I was pretty disappointed with the previous digital marketing company I had collaborated with. iSquad did a great job in terms of analysis, web development, and google ranking. Thanks, a tonne guys, couldn’t ask for more!"

Altaf

"They have got a very amicable team which delivers on time. Their approach is straightforward and accurate. The best part was they did not give me false hopes and kept the expected results realistic. My revenue has started to show signs of improvement and I’d love to continue working with Team iSquad."

Stuart

Seeking help with your business growth?

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NOVOCASTRIAN DRIVER TRAINING - CASE STUDY